Prenetics Global said it has halted Bitcoin purchases, ending its daily accumulation strategy and freezing its crypto holdings at 510 BTC as it redirects capital toward expanding its IM8 consumer health and nutrition business.
The Nasdaq-listed health sciences company, backed by football star David Beckham, said its board decided not to deploy additional capital into Bitcoin. The company will retain its current BTC holdings on its balance sheet.
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Shares of Prenetics fell about 3.5% following the announcement, though the stock remains higher for the year.
Prenetics launched its “1 BTC per day” strategy on August 1, steadily building a Bitcoin treasury that now totals 510 BTC.
In October, the company raised $48 million in an oversubscribed equity offering tied in part to expanding that strategy and had previously outlined plans to grow its Bitcoin position over several years.
That plan is now on pause. CEO Danny Yeung said the company is prioritizing capital allocation toward IM8, describing the move as part of a broader effort to maximize long-term shareholder value.
The shift comes as Bitcoin trades near $88,000, with broader market sentiment remaining cautious.
Corporate Bitcoin Buying Has Slowed
Over the past year, most high-profile corporate Bitcoin holders have either paused new purchases, slowed their accumulation, or exited the market entirely. Several smaller public companies that launched BTC strategies during previous rallies later scaled back once volatility returned or cash priorities shifted.
Corporate Bitcoin purchases hit a 2025 low of 14,447 BTC in October, down sharply from earlier months when companies were buying more than 38,000 BTC, reflecting a clear shift in focus amid market pressures.
Michael Saylor’s Strategy remains the notable exception. The company continued accumulating Bitcoin throughout 2025, including large purchases of 10,645 BTC (around $980 million) in mid-December, bringing its total holdings to over 670,000 BTC — far surpassing most other corporate buyers.
Why This Matters
The decision reflects a more conservative approach to corporate crypto holdings, positioning Bitcoin as a static reserve asset rather than an actively expanding treasury position as companies reassess capital priorities heading into 2026.
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People Also Ask:
It’s when a company holds Bitcoin on its balance sheet as a reserve asset, similar to cash or other investments, often aiming for long-term value or hedging against inflation.
Corporations may buy Bitcoin to diversify their treasury, hedge against currency risk, attract investor attention, or benefit from potential price appreciation.
Large corporate buys can temporarily boost demand and influence prices. Conversely, pauses or sell-offs may reduce spot demand, especially in low-liquidity periods.
A reserve approach treats Bitcoin like cash to be held long-term. An active strategy involves frequent buying or selling to grow the position or take advantage of market movements.
Companies may raise capital through stock offerings to fund Bitcoin purchases without using operational cash, spreading financial risk.
