The well-known German fashion house Hugo Boss announced a partnership with Imaginary Ones NFT. The company is close to celebrating its 100th anniversary, as Hugo Boss was founded by the fashion designer & businessman of the same name back in 1924.
To celebrate the HUGO x Imaginary Ones NFT collection, the Asian NFT project is holding a contest for 3 lists. The EYE collection is an acronym for “Embrace Your Emotions.” As mental health has become a more prominent issue, , while also bringing more utility to Web3.
To celebrate our official partnership with HUGO, we are giving away 3 allowlists for our upcoming HUGO x IO: Embrace Your Emotions collection.
— Imaginary Ones (@Imaginary_Ones)
1. Follow &
2. Like & RT
3. Tag 3 best friends
Winners announced in 24hrs pic.twitter.com/nFBT23HrZM
1001 Imaginary Ones NFTs & 1000 Allow Lists
What’s more, there are 1,000 allow lists up for grabs in total, with 500 of them going to the owners of the phygital Hugo Boss T-shirt. There are going to be 500 t-shirts for sale, while the owner will also get a complimentary QR code for a Snapchat Lens.
Sponsored
For those who don’t own the Hugo Boss t-shirt, there are 500 more spots. These will be distributed starting October 4, 2022, through a variety of social media activities. Moreover, every NFT enthusiast who owns a piece of the Imaginary Ones Genesis NFT collection will get a spot. Owning a HUGO X Imaginary Ones NFT comes with its own perks, for instance, a 10% Golden Ticket discount on Hugo’s online store.
Imaginary Ones Encourages People to Embrace Their Emotions
The HUGO x Imaginary Ones NFT collection is called “Embrace Your Emotions” for a reason. 5 NFT characters will enter the metaverse, and each of them represents a certain emotion. This includes , love, but also negative emotions . The message behind the 3D NFT collection emphasizes that “all feelings, both positive and negative, are valid and that allowing ourselves to feel them is key to our well-being and mental health.”
On top of that, there will be a sixth special edition NFT, which combines all five of the aforementioned emotions. Besides, the revenue made from the 6th NFT will go to the program.
[6/8] A unique sixth legendary character combines all five emotions, and will be auctioned on October 10th, World Mental Health Day.
— Imaginary Ones (@Imaginary_Ones)
On the Flipside
- The lowest price for an Imaginary Ones NFT on a secondary market is 0.65 Ethereum (ETH). That’s $862 at current market prices.
- The total NFT trading volume has dramatically plunged by 97% from its all-time high.
Why You Should Care
Collaboration between fashion brands and Web3 companies has generated around $300 million in revenue this year. Besides, this partnership serves a social purpose.
Read more about the latest fashion NFT projects in these pieces:
Lacoste Announces UNDW3: The Emerge NFT Collection on OpenSea
