Rapper Kanye West’s signature YZY meme coin may go down in history books as the quickest to collapse ever. Despite Solana-based (SOL) celebrity meme coins already having a bad rep with most of them plunging 90% in value days after launch, YZY meme coin is surely breaking new records.
Another Celebrity Meme Coin Bites The Dust
Right upon launch, the 24-times Grammy Award winner’s authentic crypto currency rose to $3 billion, but this growth was momentous. After the super quick 1,400% gains, YZY meme coin started bleeding out heavily on August 21, 2025 and didn’t stop till September, 13, slumping all the way from $2.95 to $0.43, which remains the prevailing price range this week.
Differently from most other celebrity-decorated meme coins, YZY coin came up with a dedicated debit card and a minimalistic-style website, posing itself as a strong proponent of utility over hype. That could have served as the perfect power-up during launch, as no other celebrity meme coin reached billions immediately, aside from Official Trump Coin (TRUMP).
How YZY Compares To Other Rapper Coins?
To compare, Iggy Azalea’s MOTHER meme coin skyrocketed to $230 million in June, 2024, hitting $0.23 as the pinnacle. Surely, this SOL meme coin is down 96.5% from this milestone, but the Australian rapper actually took it upon herself to curate the crypto community for a good half a year into launch. Regardless, big-time projections of multiple billions never came through.
Meanwhile, other famed rappers like Waka Flocka Flame, Rich The Kid & Migos’ Offset couldn’t last longer than 40 days before their signature crypto tokens crumbled to pieces, dipping over 90% from the peak. On the other hand, all of these meme coins faded away without ever reaching tens of millions, let alone $3 billion like Ye’s signature crypto venture.
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People Also Ask:
Kanye’s YZY brand skyrocketed due to his unique vision, celebrity status, and collaborations with Adidas, which transformed the sneaker industry and captured massive attention.
His public outbursts and controversial statements alienated fans and partners, leading to Adidas severing ties and plunging the brand’s reputation and sales.
The breaking point came when Kanye made inflammatory remarks, resulting in Adidas ending their partnership, which led to the collapse of the brand’s market value.
After the fallout, YZY’s revenue tanked by over 1,400%, highlighting how quickly the brand went from dominance to disaster.
While Kanye remains a polarizing figure, his future in the fashion and business world is uncertain, depending on how he navigates his controversies and potential new ventures.
