KuCoin, the global cryptocurrency exchange, has partnered with 2Game Digital, the esports and gaming ecommerce division of GCL Global Holdings, to integrate cryptocurrency payments across 2Game’s global platform. The collaboration supports blockchain-based engagement features, including the 2Game Token.
Crypto Payment Integration
KuCoin Pay, which supports over 50 cryptocurrencies including BTC, USDT, USDC, and KCS, enables merchants to accept digital assets for both online and offline transactions. Through this partnership, crypto will become a payment option across 2Game Digital’s e-commerce and gaming services, allowing users to make purchases faster and more securely.
Sponsored
2Game Digital operates several gaming and esports services, including 2Game.com, 2Game Esports, and 2Game Pro, a platform combining gamified loyalty, competitive play, and play-to-earn mechanics.
As part of its long-term Web3 strategy, 2Game Digital is integrating blockchain infrastructure across its platform, with the 2Game Token designed to support loyalty programs, gated rewards, and competitive features for users.
Kumiko Ho, Head of Payment Business at KuCoin, described the partnership as enabling “millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”
Sebastian Toke, Group CEO of GCL Global Holdings, noted that integrating KuCoin Pay allows 2Game Digital to offer secure, instant transactions and unlock exclusive perks for crypto users, including special discounts and early access to the 2Game Token ICO.
To mark the launch, KuCoin Pay and 2Game Digital will introduce promotions starting August 29, 2025. Users paying with KuCoin Pay will be eligible for a 20% discount on select purchases at 2game.com/Kucoin, as well as special pricing on new game releases, biweekly limited-time bundles, and early access to the token ICO through exclusive whitelisting.
On the Flipside
- Regulatory frameworks for crypto payments and digital tokens vary across countries, which could affect accessibility or transaction limits.
Why This Matters
The partnership represents a significant step toward integrating cryptocurrency payments into mainstream gaming, aligning with a broader trend of integrating blockchain technology into digital entertainment.
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People Also Ask:
KuCoin Pay is a cryptocurrency payment platform by KuCoin that allows merchants to accept over 50 digital assets, including BTC, USDT, USDC, and KCS, for both online and offline transactions.
The 2Game Token is a blockchain-based token designed to support loyalty programs, gated rewards, and competitive features within 2Game Digital’s ecosystem, providing new engagement mechanisms for users.
The partnership enables cryptocurrency payments across 2Game Digital’s global platform, allowing users to make purchases with digital assets and supporting blockchain-based features such as the 2Game Token.
